When people are looking online for pest control services, nearly 90% of them are using search engines to find local businesses.
To reach this audience, it’s important to have an optimized website and established web presence.
SEO is essential to your pest control marketing strategy for turning your online visitors into pest control leads.
Today, let’s take a look at the basics of SEO for pest control companies.
In the past I’ve worked with local companies offering my pest control internet marketing services. These partnerships have led to more leads and a better long-term growth for the businesses I’ve worked with.
In this post we’ll look at:
- Using Local Keywords
- Location Management (Google My Business)
- Website Structure & Navigation
- On-Page Optimization
Let’s jump right into it so you can start generating more leads for your best control business!
1. Using Local Keywords
Keyword research is a fundamental step in finding the best keywords for your pest control business.
The problem is, without the right experience how do you find these keywords?
It’s important to understand how keywords work and how they can be used to generate leads, increase your revenue, and optimize your PPC campaigns.
Before starting any search engine optimization strategy, it’s important to find the right local keywords that your potential customers are using when looking for pest control companies online.
Even at the beginning stages you’ll need to have a realistic expectation on your SEO results.
Whether you’re using an established local SEO consultant or doing everything on your own – SEO takes time.
Don’t expect to get page 1, position 1 rankings for highly competitive popular pest control keywords in your niche.
For a local business, here are some relevant keywords you might start out with in your SEO campaign:
- Location pest control
- Location exterminator
- Pest control company Location
Once you’ve built a solid website foundation with these keywords, you can move on to more specific, hyper-localized keywords:
- Location wildlife removal
- Rat exterminator Location
- Bed bug removal in Location
Focus on targeting traffic from your local area.
As a small business, don’t overextend yourself by targeting a larger, regional area. Instead focus on what’s nearby as you grow your business.
Once your keyword strategy is in place for the local, city-based keywords you can move on to targeting specific services that people in your local area are looking for.
Need help finding local keywords for your pest control business? Shoot me an email and I’d be happy to help you out!
2. Location Management
Managing your location is an important local SEO ranking factor.
How can a pest control company manage their location online.
By being consistent with the Name, Address, and Phone number of the business on the website, across every platform, and on every directory.
This information is known as the NAP information.
Discrepancies in your NAP information online can lead to local ranking issues and difficulty in generating more leads from local searches.
The NAP information needs to be added to your website and included on your Google My Business listing.
This makes it easy for Google to show your business in relevant local searches and add it to Google Maps for Maps users.
This information also makes it easy for people to contact you or find your physical location directly from your website.
Without an accurate address and consistent NAP information you’ll have a harder time trying to rank your local business.
One more tip for location management – make an effort to get Google reviews for your Google My Business listing.
Anybody with a Google account can leave a review online. It doesn’t take any time at all to ask your current and past clients to leave a review.
Quality reviews are an important part of the local search ranking factors on Google.
These reviews can also help generate more leads and are great for local branding.
3. Website Structure & Navigation
The best website structure for SEO is one that’s simple to use and easy to navigate.
Your visitors should be able to find the information you’re looking for as quick as possible.
Each page should serve a purpose – generating a new lead or capturing an email are the main objectives.
Proper site structure also shows Google the posts and pages that are most important on your website.
Simple, 5-10 page websites with information that’s easy to find typically have the best website structure for generating leads.
Your service and contact pages need to be the most prominent and easily accessible.
Visitors should never have to click more than 2 or 3 times to find what they’re looking for on your pest control website.
All prices, locations, and services should be prominently displayed.
Other essential website pages include:
- About (builds credibility and adds trustworthiness to your website)
- Testimonials (showcase your past work and satisfied clients)
- Sitemap (makes it easy for people and search engines to access your website content from one page)
Another thing to consider is to start using WordPress as your website platform if you’re not already.
WordPress is the perfect platform for most small business websites.
There are different themes to choose from, countless helpful plugins, and WordPress is the best for search engine optimization.
Regardless of the website platform you’re using, change the URL structure to something shorter and easier to read.
This is the “Permalink structure” on WordPress.
Search engines prefer a shorter URL structure and they’re easier for your visitors to share online.
Finally, include a simple menu at the top of the website. Don’t forget to add a search bar widget for even better navigation.
4. On-Page Optimization
On-page optimization, or on-page SEO, is the strategy of optimizing all of the elements of your own website.
This includes everything to do with your website and not any of the external factors like social media, backlinks, or technical issues.
On-page SEO focuses on your content, website layout, keyword strategy, and user experience.
The main on-page SEO factors include:
- Starting the title tag with your focus keyword
- Leveraging SEO-friendly URLs
- Adding relevant modifiers to your title
- Using the H1 tag for your title
- Including engaging media in your content (photos, videos, etc)
- Using the H2 tag for your subheadings
- Including relevant keywords in your subheadings
- Creating long, in-depth content (2000+ words)
- Implementing a responsive design
- Including both internal and external links
- Improving website speed and navigation
These factors are the foundation to on-page SEO.
With any pest control marketing strategy, these are some of the different strategies you can start on your own.
Taking advantage of on-page SEO is going to make your website easier to rank and a better experience for your visitors.
Each page of your website will have to be optimized to meet the current on-page standards.
It’s a good idea to regularly audit your pest control website to keep on top of any optimization issues.