There is no doubting that video is the future and it’s becoming more important now than ever before to start taking advantage of video SEO services.
The reason for this is because you can drive more traffic, make more sales, generate more leads, and more effectively grow a dedicated audience for your website or business if you’re effectively implementing YouTube search engine optimization.
In the next few years I expect that video content will start to outgrow normal text based content, like blog posts and standard websites, and this is because people more prefer watching an interactive and engaging video rather than spending their time reading something off of a screen.
I have my own YouTube channel so I know how important it is to be able to grow a dedicated audience as well as take advantage of higher traffic for more leads and increased conversions.
That’s why I wanted to start offering my YouTube video SEO services to other content creators so that they could enjoy the benefits that property optimizing videos for the YouTube search engine can bring.
In this post, I want to share with you the different ways that utilizing SEO can have an impact on the results that you’re able to get from your videos.
YouTube Video Optimization – A Quick Primer
Any blogger or website owner has likely heard about search engine optimization before and many of you might be quite familiar with the SEO industry.
In case you’re unaware, or you’re just not too sure what it is, SEO is basically where you apply different tactics and implement certain changes to your content (video or text-based) that helps to make it more likely to show up for individuals that are looking for specific results in search engines.
Every major search engine, including popular ones Google and YouTube, have their own algorithm that determines which results show up on the first page depending on which keywords or search phrases people are looking for.
There are a lot of different aspects and techniques when it comes to SEO, but the most important factor of it is making sure that the content that you’re promoting shows up higher in search engine results on a more regular basis compared to your competitors.
This means tailoring your content to target specific keyword groups and phrases that people are actually going to be looking for in the different search engines that they’re using.
It’s the same with YouTube, which is the second most popular search engine in the world, and although a lot of people are watching silly videos, millions of people are looking for products, support, or information on a daily basis.
By taking advantage of my YouTube video SEO services, you will enjoy a distinct advantage over any of your competition, most of which aren’t properly implementing these tactics and optimization techniques.
Why You Need to Be Optimizing Your Videos
Have you ever noticed that when you do a Google search that there is a YouTube video in one of the top results?
Considering that Google actually owns YouTube, this shouldn’t be surprising at all, and it’s even less surprising when you look at how much of an authority YouTube is on its own.
It also helps to add videos to your own website or blog content, and there are different case studies that show having video somewhere on your web page makes it much more likely to show up on the first page of the search engine results on Google compared to pages that are just text.
Every time there is a Google update it seems that video becomes more and more important, and even personally I always try to look for some sort of multimedia rather than having to read a big blog post when I am trying to learn something or get more information about a topic.
Being able to rank a YouTube video in the Google search engine results easier than competing against the hundreds or thousands of blog posts at your competitors are also trying to rank.
Videos have become quite popular, so the competition is starting to grow, but implementing proper optimization such as choosing the right title, coming up with a detailed description, and using the right tags will make it a lot easier for search engines to find your videos and rank them in the top results against text-based content.
If you have ever done your own Google Search and seen a YouTube video in the results, there’s a good chance that you went ahead and click it, either out of curiosity or because you would rather watch a video than read yet another blog post on the topic.
Having the video ranked on the first page of Google, and not even in the first spot, can really help it to get a decent click-through-rate, simply because people are a lot more intrigued by digital multimedia.
The video can really help make your business or website stand out and you can even get the lions share of clicks depending on what the content is about.
As for my own research, I noticed that a 2,500 word article takes much longer to get a higher ranking compared to a 10-minute video that targets the exact same keywords.
YouTube Video SEO Services: Improving Your Video Rankings
It’s a good idea to be using videos to improve your on-page SEO for your blog or website and also to use the video as a stand alone piece of content that you can use to drive traffic, generate leads, and make more money.
Of course, after spending a lot of time working on your video, you want to make sure that people are actually going to see it and that it’s being watched well into the future.
Taking advantage of YouTube video SEO is the best way to guarantee that your video is relevant and stays relevant, as long as the content is up to date and engaging.
It doesn’t matter if you’re a small business, large company, or just an individual creator/blogger, the different video SEO services that I provide can help to increase your brand awareness, connect you with new customers, generate you targeted leads, bring you new clients, make you money online, and help you to grow your business.
The different services that I provide include things like:
Optimizing the Video Title, Description, and Tags
This is the first step that I take in getting your videos optimized for both YouTube and Google searches.
I start by determining which keywords that you should be ranking for depending on the content of your video and I follow that by analysing the title, description, and tags to see if they’re optimized or have room for improvement.
Then I can properly include any specific or relevant keywords that you want to target while making sure the title helps improve click through rate and filling out the description to help get your video ranked for a wider range of relevant search phrases,
Having transcripts for your videos helps to improve the user experience and is also a ranking factor when it comes to the YouTube search results.
Your users are able to use the caption feature, which not only makes it easier to follow along with your videos but also opens up your content to a wider audience.
There is also a benefit when it comes to SEO by setting of transcripts and making sure that your videos have them.
Channel Enhancement (Design)
After analyzing your YouTube channel I will be able to implement effective branding improvements that help to after a united front between all of the different platforms that you’re using (Your website/blog, social media, and the channel itself).
This helps to improve online visibility and keeping things consistent across all of the different platforms will help with branding as well.
I will also ensure that your YouTube channel is properly connected with the different social media platforms and prominently displayed throughout your blog or website, making it easier for people to find and interact with your videos.
Website SEO with Video Implementation
I will discuss with you the best places to include your videos on your own blog or website that will have the biggest impact for your readers or visitors.
Embedding your YouTube videos onto your own website or blog is an SEO tactics that too many people overlook, but it’s very important when it comes to ranking both website and videos online.
I will discuss with you the best places to distribute your video across the different social media platforms as well as other video platforms where you should upload it.
I can also provide helpful tips on how you can increase your YouTube video engagement when it comes to your friends, families, clients, and business partners.
Get the Best ROI for your Videos!
It doesn’t matter if you’re starting a travel vlog, working on your beauty channel, or you’re a small business looking to gain new clients, YouTube videos are completely under-utilized so far and they provide a huge market that anybody online needs to consider breaking into.
Taking advantage of YouTube video SEO is one of the most effective ways of getting more traffic to your website, generating new leads, making money with YouTube, and growing your business without having to implement countless other techniques.
Please don’t hesitate to contact me today if you’re looking for more support with your videos or you want help with growing your channel.