Wedding photographer SEO is important and will continue to grow in importance as a marketing tactic as we move forward into the future.
Optimizing your website for local searches is important and is effective at:
- Growing your wedding photography business
- Generating inbound leads
- Increasing revenue for the long-term
Learning SEO is pretty tricky to do on your own and it’s not easy to implement both on-site and off-site optimization properly if you don’t have the experience.
That’s why it’s a good idea to hire a wedding photographer SEO like me to help you properly implement everything and enable you to grow your business more effectively.
As a photographer, it’s important to remember that although your website is an online presence that you need to focus on managing, you also need to make sure that your actual photography business is running smoothly and that you’re able to provide a quality service that your clients enjoy.
In this post I’ll only be focusing on the online aspect of your website and business in regards to marketing strategy and SEO implementation.
Wedding Photographer SEO
When it comes to wedding photography SEO, the most important thing that needs to be done is to make sure that your website, or your business site, is ranking on the first page of Google for relevant local search terms that will gain you more leads.
The most relevant search terms, or keywords as they’re known in the online marketing industry, that you want to strive to rank for are terms like:
- City + wedding photography
- City + wedding photographer
- Wedding photographer in + city
Depending on where you live, keywords like these can get a lot of monthly searches from people in your local area that are looking for photography services for their upcoming wedding or bridal events.
As you can see from the search results image down below, there are quite a few people in the Miami area looking for a wedding photographer on a monthly basis.
Any of the photographer’s on the first page of Google that you can see in the image are going to be getting contacted by people nearby interested in their services, while everybody on the second page and beyond is going to be passed up.
Very few people ever adventure past the first page of the search engine results so it’s important that you are getting your website or web site pages ranked in the top 10.
Thankfully, that’s something I can help you with.
Analyzing the competition is something that most search engine optimization experts are extremely skilled at.
It’s a good idea to work with an individual that can determine whether or not you’re going to be able to rank on the first page of Google, how long is going to take photos rankings to come into effect, and how much it’s going to cost.
Optimizing for Wedding Photography SEO
There are quite a few different techniques and strategies that can be applied to your online web presence to get your web pages ranking and to start driving you leads.
In many cases, unless you live in a very big city like New York or LA, it is very likely that your competition isn’t well optimized.
This means that with just a little bit of SEO work you can start to get your website onto the first page of results and getting more business on a regular basis.
Achieving this is possible in a variety of different ways including things like:
- Local SEO
- Citations in wedding photography directory
- Creating and optimizing a Google business page
- Setting up online review profiles
- Ensuring that your business is displayed on Google Maps
- Getting legitimate reviews on your Google business page and other platforms
- Regularly blogging about local and relevant wedding related content
- Creating and optimizing social media profiles
- Building an email list and getting started with email marketing
- Making sure that your website is mobile responsive
- Applying on-page SEO to your website
Wedding Photographer SEO Summary
All of this might seem confusing or hard to apprehended first, but these are the steps that are necessary to take if you want to grow your wedding photography business and dominate your competition both online and offline.
As a photographer, I know that you have a lot of things to deal with on your plate and that’s why I recommend contacting me for a free website audit and to see how we can work together to grow your business.
Wedding photography is a very competitive industry and you shouldn’t expect overnight results, especially if SEO is something that you haven’t seriously considered yet.
I’ve covered quite a few of the introductory aspects of marketing a wedding photography business online, although if you would rather hire a professional to effectively implement your wedding photographer SEO then I recommend contacting me right away to discuss how we can start working together.