After reading Neil Patel’s post that he wrote on Quora I decided to take matters in my own hands and see if I could use Quora to drive traffic to this new site of mine.
I have a few other sites that rely strictly on Google traffic – though this could be an issue if I ever happen to receive a penalty or a surprised algorithm change wipes away my rankings.
I’m going to create a new account on Quora and use it to answer questions where I’m able to provide relevant content from here on my site.
Although my site is brand new at the moment without any content at all, I’m going to find new questions and create in-depth and helpful posts that answer them.
I’ll provide an answer to the specific question asked on Quora and then I’ll drop a link to the post where the user can learn more and get a more in-depth answer to their question.
Quora Case Study: Driving Traffic with Quora
Before just diving into the meat and potatoes of the case study I want to talk about what Quora is just in case you’ve never heard of it or if you’ve never tried it out.
What is Quora?
Quora is a website where users can post questions and receive answers from people all over the world.
It’s similar to Yahoo Answers except the people on Quora are a lot more serious and helpful in the answers they provide.
Famous people, CEOs, popular website owners, and all sorts of other influential and well-educated individuals use Quora to help people out and drive traffic to their own websites.
These days Quora has more than 100 million visitors checking out the site every single month and that number is only going to continue to grow.
Why Leverage Quora for Traffic?
There are a few different reasons that you’re going to want to make an effort to use Quora for driving traffic to your own website, blog, or landing page.
For starters, like I mentioned above, Quora gets millions of views every single month and if you’re able to provide detailed responses to questions people ask then it’s very likely you can enjoy a small slice of the traffic pie.
The traffic to your site is going to be referral traffic and it’s just an additional traffic source apart from organic search (Google) and social media that you can rely on for monetization and growth.
Many of the users are from the United States and India and helping people by solving the specific problems they have is a great way to build your brand, earn some money online, and promote your content in a fair and honest way.
That’s really the basics of Quora and how you can use it and once I’m further into this case study I’ll be sure to update this post with more helpful tips and a guide on how you can use the question-and-answer site most effectively.
The plan for the case study is as follows:
I’m going to fill out my site with 10 more posts that cover a small range of different topics that people are looking for more information and help on online.
Then I’m going to create my Quora account and start answering questions every day for 30 days to help people with their problems and to (hopefully) drive traffic to this site.
I’m also going to browse questions that haven’t been answered properly and essentially create a detailed post as a response where I’ll then reply to the question and direct them towards my post.
That’s the gist of what I’m going to get done and try to accomplish here so…let’s get started!
Gettin Started with Quora
If you don’t have already have an account then you’re going to want to start by creating one on Quora.
Add in your information, choose some of your relevant interests (I went with marketing, blogging, SEO, etc), and follow through while making sure to fill everything out properly.
The goal here is to create a legitimate account on Quora that helps to show you’re reliable and a trustworthy person – you don’t to avoid looking too spammy or unoriginal.
Once your profile is filled out you can start browsing Quora for questions that you can answer.
After finding a question you can answer you can provide a well-written and detailed answer.
If it’s possible you can even add a link back to your specific blog post that can provide an even more in-depth reply and help to add value to the solution.
Case Study Updates
- Signed up for Quora
- Answered one relevant question (350 word response) and linked it back to my site