To be completely upfront with you, I’m a huge fan of marketing, regardless of the industry or specific field of work.
There are a lot of pest-related companies and small business owners looking for pest control marketing ideas to take their business to the next level, get more clients, and make more money.
If that’s something you’re interested in doing, then I recommend taking a look at my pest control SEO page to take a look at what I can provide for you and further discuss how we can grow your business together.
Otherwise, just keep reading for some helpful tips and ideas on marketing your pest control company.
Pest Control Marketing Ideas
It’s basically impossible to have too much a focus on marketing at any given time when it comes to your pest control business.
It’s definitely time consuming and it takes a lot of effort to grow your business into something that provides a steady stream of income and works with a wide range of different clients.
However, getting started is the hard part and once you have your company up and running you can start to focus on the different factors that help to get you some business and earn you revenue in the long run.
As a pest control or pest removal business, you know that it’s important to always be on the lookout for new customers and to constantly try new things when it comes to generating leads and building your client base.
Without new leads and clients, any business would fail, and that’s why it’s important to focus on these aspects of growth while at the same time providing a quality service that your current clients will benefit from.
Even with a small budget, there are plenty of effective marketing ideas and practical tips that you can use to promote your business and build it into something that will continue to sustain your well-being for as long as you feel like running it.
Let’s take a look at the different marketing techniques that you can start taking advantage of today without having to spend too much money.
Focus on Online Reviews
Assuming you have already set up your online review platforms for your pest control business, it’s important that you make a conscious effort to get reviews for the services that you provide to your clients.
These days, more than 90% of potential local customers will be reading reviews online to see what other people have to say about your business.
Positive reviews have a very influential impact on whether or not somebody will choose to work with you compared to one of your competitors, and that’s why it’s always worth it to provide a quality service while at the same time making sure that you’re happy customers are leaving reviews for you online.
Positive and honest reviews will help you to build a favorable reputation for your pest control business on the Internet and will also help you to gain new clients that discover you after reading these positive reviews.
Even in 2017, there are hardly any companies focusing on getting reviews from their clients, so just spending a little bit of time to make sure that the people that you work for are leaving reviews can really go a long way.
You might be wondering, how do you get your clients to leave reviews for your business?
First of all, make sure that you have your business set up on the different online review websites such as Yelp, Angies List, and Google Reviews (Google My Business).
This doesn’t take any time at all and setting up these different platforms is bound to have a positive impact on your long-term business growth.
Then, once everything is set up, don’t hesitate to ask your current clients or send a quick email to your past clients asking them to leave an honest review about the service that you provided for them.
This isn’t annoying or intrusive, as long as you don’t bother anybody about leaving reviews, and by just asking once or twice most people will have no problem reviewing your business.
Make sure to always respond to every review, and never respond negatively if you happen to get a negative review.
For negative reviews, try to reach out to the individual to see how you can alleviate the issue, and if nothing can be done then just chalk it up as bad luck and move on.
You only need a few positive reviews before you start to see an upward trend in traffic and inbound leads, so make sure to focus on this from the beginning.
SEO (Search Engine Optimization)
Properly implementing the different local SEO factors plays a big role in how visible your website is in search engines.
When someone in your local area searches for information online related to pest removal, you want to be the first result, or at the very least on the first page of results.
This is going to ensure that potential clients are able to find you, and if you’re not showing up anywhere in the first 10 results of Google then you might as well be invisible.
Compared to traditional advertising, SEO is a lot more cost-effective and offers a much better ROI when it comes to generating leads and increasing the online visibility of your business.
There are plenty of guides and tutorial online about how to implement SEO for your website, but it’s a pretty technical process so it’s a good idea to work with a dedicated pest control SEO expert for your online marketing needs.
It takes some time for SEO to start working, but once it does you can start getting more clients and reinvesting some of the income into a wider range of effective digital marketing methods.
You might not be aware, but blogging is one of the best ways to generate new leads and get new clients for your pest control business.
The way blogging works is by providing helpful and useful information for people in your local area looking for more information online.
For example, let’s assume you’re based in Dallas and you want to gain new clients looking for wildlife control services.
You could write a detailed blog post about the “Dallas Wildlife Control Services” that you provide, and include an in-depth look at what your services entails and why wildlife control is important.
You could even dive down further and write content about each specific pest that people in your local area are hoping to get rid of.
This only isn’t going to get you more leads for your business, but it’s also going to help establish your company as one that’s knowledgeable and helpful in your industry.
Usually, when someone runs into a pest issue at home, they head online or pull out their smartphone to look for more information about their problem.
You’re bound to show up in the search results for these people if you’re creating content that provides solutions for the problems that these people are experiencing.
Once they come across your website and they like what they see, they’re going to give your company or call or send you an email looking for even more information and to see if you can provide them with the service they need.
Blogging takes a lot of time, even if you’re just posting one or two blog posts per week, so it’s a good idea to outsource the effort to a writer or work with an experienced SEO that is able to cover content creation for you.
As for the ROI, once you write a blog post it’s going to be up on the internet forever, and this means that as long as your business is around people will be able to find your content and you’re able to continue to generate more and more leads.
Get on Social Media
Social media marketing is another effective marketing tactic and it can help to connect you with potential clients in your local area.
Every day there are more than a billion people heading onto Facebook, with a significant amount of Americans and Canadians doing so.
By interacting with people and sharing relevant content on these platforms you’re able to generate more leads and continue to grow your business, with the trade-off being a little bit of time and some creativity.
On Instagram, you can share photos about the work you’ve done, helpful facts about pest removal, funny photos, or anything else you can come up with.
YouTube is a great social platform for pest removal businesses because you can create videos surrounding the specific problems you solve, and when people look for more information online they’ll likely stumble onto your video, watch the whole thing, and reach out to you for help.
Being engaged with people using social media, even just in your local area, is a great way to raise awareness of your business and services, as well as help you to generate pest control leads in the long term.
Work On Your Email List
Whenever you take on a new client, and with all past clients, it’s important to get their email address and add them to your marketing list.
Sending emails to your past clients isn’t necessarily going to help you generate new leads, but it will help to keep your business fresh in their minds and they will be more likely to contact you again if they ever run into any problems.
You can use your email list to promote things to your clients such as seasonal discounts. any new services that you offer, and to easily remind them to leave a review or to give any of your social media pages some love.
This is a great way to stay in contact with any previous or current clients and if you’re not already collecting emails, you should make it a priority in the future.
You never know when somebody is going to need any of your services again or recommend you to the neighbours because they recently got one of your emails and were reminded of you.
Have a Good Website
You want to make sure that your pest control website is easy to navigate, provides a good user experience, and is mobile-friendly for all of your smartphone users.
There isn’t any need to have a super fancy website, but you want to make sure that everything that you offer is clearly laid out and that any potential customers can easily find what they are looking for.
It’s a good idea to have separate pages for each of the specific services you offer as well as different pages targeting any specific areas that you provide services for.
Consider including a testimonials page where people can read more about what others think about working with you and try to provide images or videos of some of the past jobs that you have completed.
One more thing you should have is your business contact information easily accessible and, even better, have it on every page so that somebody can easily reach you without having to navigate through your entire website to find an email or phone number.
Always Be Networking
As a business owner, any conversation you have with somebody else provides an opportunity for you to promote your own business.
You don’t need to be “in your face” about it, but if you ever get the chance it’s a good idea to bring up your pest control business whenever you can and quickly let people know about the services that you provide.
You never know who is experiencing any problems with some pests and a lot of people are actually embarrassed to do something about it, so if they’re comfortable with speaking with you then they’re a lot more likely to ask you for help.
For this reason, it’s a good idea to always have business cards that you can hand out and this makes it a lot easier for people to get in touch with you if they ever need your services.
On your business card, make sure to include a link to your website, because a lot of people will visit it first before reaching out.
Allow Online Bookings
One great way to actually get more leads without doing too much extra work is to make it easy to book an appointment or service call online through your website.
People are really busy these days and many can’t be bothered to pick up the phone to spend 20 minutes trying to book something.
Having an online booking feature is something that I don’t see too many websites offering yet and this can really help to give you a leg up against your competition.
With this method you can also get the email address of your potential client and this can lead to a long-term relationship depending on the services that they need.
This is something that’s really easy to implement and there’s no reason why you shouldn’t have it on your website if you want to get more clients and grow your pest control business.
Need Help Growing Your Pest Control Business?
Don’t hesitate to contact me today to discuss how we can generate you more leads, increase your revenue, and take your business to the next level!