It used to be that people in your local area would just pull-out their phone book and head to the lawn care section to find a business to take care of their lawn, garden, and landscaping needs.
These days, the marketing world is a lot different, and although it’s never been easier to get clients for your lawn care business, the competition is also using similar tactics.
This means that not only do you have to make sure that your business stands apart from the rest, but you also need to be taking advantage of the best lawn care marketing tips and techniques to get more clients, generate more leads, and your business afloat throughout the year.
Moving forward in 2017 and into the future, you can expect that any of your potential clients are going to be heading online to look for lawn care services in the local area and comparing all of the different companies before settling on just one.
I recommend taking a look at my lawn care SEO services if you want to improve your online web presence in your local area, otherwise feel free to continue reading some of these helpful and practical marketing tips.
Lawn Care and Landscaping Marketing Tips
The Internet and the various social media platforms have opened up a new playing field when it comes to marketing your business and getting new clients.
It’s very important to make sure that you have a strong online presence, a great website that’s mobile-friendly, and that you’re taking advantage of the best SEO techniques wherever possible.
You want to do your best to ensure that it’s your website that is showing up in front of any potential customers when they’re looking for your local lawn care services online.
Forget about keeping your business listed in the phonebook or spending your entire marketing budget on traditional advertising which simply doesn’t provide a good ROI anymore.
Some of the different tips and techniques that you find in this post can help you to improve your business standing online in less than 10 minutes, and the rest are easy to apply on a regular basis so you have no excuses as to why you can’t continue to grow your business into the future.
Have a Mobile-Friendly Website
Browsing through a bunch of different lawn care companies online, I can’t help but notice that many of them don’t have a mobile friendly website.
The majority of people these days are spending most of their time online on their smartphone or tablet, and not having a mobile responsive website is doing yourself a huge disservice.
Not only is Google penalizing websites that aren’t mobile-friendly, but anybody that stumbles onto your website when they’re looking for local lawn care services on a mobile device won’t be able to navigate through your site and will skip your company site in favour of one of your competitors.
This is one of the easiest marketing fixes that you can implement right away, and there are plenty of different landscaping and lawn care friendly website themes to choose from that will work great on mobile devices.
You might not think of this as a marketing aspect, but anytime that your website is displayed to a visitor you are using it to market your services and brand, so it’s very important to make sure that everything is up to date, easy to use, and simple to navigate.
Start Blogging on your Website
I’m assuming that you have a website already, which you definitely need to have if you want to grow your lawn care business most effectively, and in this case you should also start blogging on a regular basis to get new leads.
It’s actually pretty easy to reach new clients by blogging regularly and this is one of the forms of online marketing that offers the best ROI for the long term.
Even on my blog here, I have posts that I wrote quite a while ago that still generate leads and getting me new customers even though I have updated them in some time.
If you’re wondering what to blog about, the best thing that you should be doing is trying to create content that provides solutions to any potential problems or questions that your customers might have.
Uploading blog content on a regular basis will help to establish your business as a lawn care expert and will also help to generate you new leads that are already interested in your services.
With your blog posts, try to create content that’s relevant to your local area.
You should also be creating separate pages on your website that details the specific services that you provide and provide an in-depth look on what you can do for your future clients.
After creating content, make sure to share it across any of the different social networks that you’re signed up for as well as sending it out in your emailing list, given that you are collecting emails.
Promote the Benefits of your Services
Whenever you try to get new clients it’s important to focus on promoting the benefits that your services provide, rather than just focusing on the services on their own.
Unfortunately, many people simply don’t care about your company overall, and they’re only interested in how you can benefit them with the services you offer.
This isn’t necessarily a bad thing and it goes to show that it’s very important to show your potential clients how you can help them and how they will benefit from your lawn care services.
For example, some of the different benefits that you can promote could include things like:
- A healthier, better looking lawn that their neighbours will be jealous of
- They get to spend time indoors on those hot summer days rather than slaving away outside
- Their lawn becomes a beautiful and peaceful paradise with your services
- Less problems to worry about, such as no more pulling weeds or dealing with pesky insects
These are just some of the many benefits that you can sell your clients on when it comes to offering your services and always make sure that your focus is on what you can do for them and how they can benefit from it.
Get Online Reviews
The majority of people that head online to look for more information about a local service are going to read reviews first before settling on one specific company.
It doesn’t matter if you’re a brand new lawn care company or you’re well established in the landscaping community, you need to be focusing on getting online reviews from your clients.
Having great reviews, as long as you are providing a quality service, is basically free advertising and will help to set you apart from your competitors in online searches.
Your online reputation is very important and something that you need to be working on from day one.
There are quite a few different review websites, and here are some of the best ones that I recommend for you to get started on:
Having reviews will also help you out when it comes to local SEO, and this will continue to increase your leads improve your web presence in the long run.
As for getting reviews, don’t hesitate to ask any past clients to leave a review on any of the different platforms, and always ask new clients if they’re willing to leave an honest review for you.
Implement Local SEO
Optimizing your website for search engines is one of the best marketing techniques that you can take advantage of.
For many business owners, this can be quite tricky and time consuming, so I recommend taking a look at my landscaping SEO page if you want some support in this area.
There are a lot of different factors when it comes to implementing proper SEO for your website, and I recommend taking a look at the basics for some ideas on where you can get started.
The biggest benefits of doing SEO is that you’re able to send a lot of interested and relevant traffic to your website, and many of these people can turn into future clients for your business.
Compared to traditional advertising in marketing, SEO offers the best ROI and is arguably the most effective marketing techniques that you can be using in 2017 and beyond.
- Read: Local SEO Tips
Provide a Quality Service
I know that this tip is practically a given, but it’s important that you focus on providing a quality landscaping and lawn care service to each and every one of your clients.
This is going to make it easier for you to get good reviews, get new clients from referrals, and retain your current clients for much longer periods of time than if you’re cutting corners and not providing an amazing service.
In the long run, this is going to help your business developer great reputation and as long as you focus on providing a great service, it’s possible that you’ll end up with too many clients to handle!
When it happens, you can either set up a waiting list so that there is always work available for you and your employees, or choose to expand your business and make more money.
Participate in Social Media
One other thing that I don’t notice too many lawn care companies doing is being active across the various social media platforms.
Just about everybody is heading online and spending time on Facebook, Instagram, YouTube, and Twitter, so it’s a good idea for your business to be visible and active on these different platforms as well.
In the landscaping industry, I believe that Instagram and YouTube will have the biggest impact on success with social media and uploading content to these platforms regularly will help you to reach more of your potential client base and also generate new leads.
On YouTube, you can upload videos of the services that you provide as well as showcasing the different lawn care jobs that you have done in the past.
It’s possible to do the same on Instagram, with a focus on photos instead of video.
This works because people in your local area will see that your company is active on social media and it’s your company that will come to mind the next time they’re looking for lawn care services nearby.
Finally, once you do start generating new leads or getting some interest from potential clients, make sure that you’re available to pay attention to them and that you can respond to their enquiries as quickly as possible.
It doesn’t matter if someone’s calling you, sending you an email, filling out a contact form on your website, or direct messaging you on Instagram, you need to be available to respond and interact with these people almost immediately.
This is because the expectations that consumers have these days has greatly changed compared to the past, and immediate responses are expected.
By not providing an immediate response, it’s likely that a potential lead will simply move on to the next company and even if the service they provide Isn’t as good, they still might decide to go with them based on response rate and attentiveness alone.
Grow Your Business Today!
Hopefully, you found some great lawn care marketing tips in this article and you’re already thinking of how you can apply them to your own landscaping business.
If you’re looking for any help when it comes to:
- Local SEO
- Generating new leads
- Getting a mobile responsive website
- Managing your reputation
- Getting better website rankings in your local area
Or anything else related to growing your business and generating more revenue, don’t hesitate to contact me today so that we can further discuss how to improve your current business standing.