With so many people using Instagram these days it’s important that you’re taking advantage of the best Instagram analytics tools.
You can use these tools to grow your business, sell a product, promote your service, or become an influencer. The opportunities on Instagram are endless and I suspect it will continue to grow in popularity as a social media platform.
The growth of this platform makes it one of the best to advertise on. Instagram has some of the highest engagement levels out of any other social media platform.
This engagement along with using the proper tools can be an effective way to take full advantage of what the platform has to offer.
Instagram comes with its own built-in analytics app called Insights. With this tool power-users are able to find out more detailed information about their engagement levels.
The problem with Instagram Insights is that it’s limited compared to many of the third-party tools. Using Insights is great if you’re looking for a general idea of your follower demographics and specific post analytics, but that’s all you get.
With third-party tools you can learn more about the best hashtags to use, how different demographics engage with your content, the best time for you to be posting, what other Instagram accounts are up to, and a lot more.
In this post I want to share with you some of the best free Instagram analytics tools that you can use to grow your account and learn more about your followers.
The Best Free Instagram Analytics Tools
This is one of the most basic free tools available. It was designed as a way for brands to measure their influence on the platform.
You can use it to see your top users, best photos, and a general score for your account.
When you visit Picture.io you’ll be prompted to login using your Instagram account. With just one click you’ll be presented with the basic analytics that this tool provides.
Keep in mind that because this is a free tool you won’t get the comprehensive reporting that you would get with a premium tool.
What I love about Picture.io is the Instagram influencer score that it shares. This is worth calculated using the size of your following, the trends in your niche, and your channel engagement.
Strive to improve this score if you’re hoping to build your Instagram account.
Owlstat is easy to use and comes with basic features for free accounts.
To use this tool you simply need to search for a specific account name that you want analytics for. After searching you’re provided with various analytics results that you can use for growing your account effectively.
Some of the analytics you’re provided with include the number of followers, total number of posts, total comments, average number of likes, average number of comments, and best hashtags.
With the free account you can add two Instagram accounts. You’re provided with a month so he looked at statistics as well as an email report every 6 months.
The emails are handy, especially with a premium plan, because they share with you the breakdown of how your account has been doing over the month.
It’s great being able to drive basic metrics for a variety of different Instagram profiles without having to connect them using the app. With Owlstat you can even compare profiles and measure your progress against your competition.
Squarelovin is a well-designed and useful Instagram analytics tool. There are many popular brands and businesses using Squarelovin making it a great choice for both small and bigger account users.
Some of the metrics you can keep track of with Squarelovin include your engagement broken down by the hour, your most-used hashtags, your most popular filters, and the best times for you to post with your specific account.
These are just some of the features that Squarelovin offers and it’s a great tool for those of you looking to grow your Instagram account.
What I love most about Squarelovin is the bright, colorful, and easy to read dashboard. The interface is simply laid out so you can quickly get the information you need without having to scroll through too much data.
Klear comes with a suite of influencer tools that can be used to identify, analyze, and measure any influencer marketing program.
This way you can keep track of how well any of your current influencer programs are doing. You can also use Klear to find Instagram influencers if you’re hoping to reach out to a broader audience on the platform.
As a brand, small business, or service provider these influencers can have a noticeable impact on the growth of your Instagram account and engagement.
Tools like Klear make it simple to find the perfect influencer. It helps you to understand the impact that they have on your account engagement.
What I love most about this free Instagram analytics app is that it provides you with an in-depth analysis of the influencer that you’re working with. You’ll get a better look at their profile where you can see if they are engaging with the proper accounts, using the right hashtags, and sharing the best content.
Whenever you notice any inconsistencies it’s easy to step in and make changes thanks to this tool.
With SmartMetrics you can keep track of useful metrics for your different accounts and individual posts. This tool will give you insight on follower growth by day and overall engagement rates broken down by demographics.
You can even see which of your filters gets the most engagement. With access to information like this you can tailor the Instagram experience for your users in a way that benefits you the most.
SmartMetrics is free to use for accounts that have up to 1000 followers. This way you can try it out to see how it works if you have a smaller account.
Otherwise, plans start at $9 per month and can run up to $49 per month depending on the functionality you need.
It’s hard to go wrong with a platform like IconoSquare if you’re hoping to maximize the potential of your Instagram accounts.
With IconoSquare you can easily track some of the most important metrics for growth and engagement. This tool starts out by analyzing your Instagram account and providing you with an overview of certain metrics.
You can see your audience engagement, your most engaged followers, and the growth of your account over time, and how many people your posts are reaching.
There are a number of other metrics and analytics that this tool can be used for. Along with Instagram you can also use IconoSquare for growing your Facebook as well.
There is a free 14-day trial to give you a better idea of what IconoSquare is all about. Afterwards, you can expect to pay between $55 and $1,000 per year for a metrics plan.
Sprout Social Instagram Analytics
Those of you looking for an all-in-one Instagram analytics tool need to take a look at the Sprout Social Instagram analytics suite.
With this tool you can track post performance, hashtag trends, stay on top of competitor data, and get a better look at audience engagement.
What’s great about the Sprout Social platform is that there isn’t a credit card required to start a free trial. You don’t need to install any software either.
This is a great tool if you’re looking to dive into the world of your Instagram analytics for a better look at what’s going on behind the scenes.
Do you find yourself wasting time looking up the best hashtags to use on Instagram?
Sure, you could use the same ones for each photo, but that’s not the best strategy for Instagram growth is it?
That’s where AutoHash comes in. This is actually a smartphone app that takes all of the pain and guesswork out of using the right hashtags.
With the app running you’ll need to choose an image that you want to post. The app will analyze the image and recommend the best hashtags for you to use.
AutoHash implements computer vision algorithms and is able to recognize objects in photos to provide you with an accurate and relevant list of hashtags.
This isn’t necessarily something useful for analytics. However, it’s going to improve your Instagram experience and make it easier for you to grow your account and get more followers!
Why Instagram Analytics Are Important
There’s more to Instagram than just great photos, especially if you want to grow your account in both followers and engagement.
Tools make it easy to track what you’re doing. This way you can see what works and what’s holding you back so that you can make the right changes.
All of the different free Instagram tools, and even the premium versions that come with free features, can be used nearly as effectively as the best paid tools.
Once you start tracking data it doesn’t matter what tool you’re using – you can make effective changes and start seeing growth.
Looking for more helpful information that you can use to continue growing your Instagram account?
Be sure to check out some of the amazing guides here on this site!
Don’t forget to take a look at:
- Instagram Photo Size Guide
- How to Increase Engagement on Instagram
- The Best Time to Post Photos on Instagram
Thinking of trying something blackhat? Some people like to experiment with buying followers or manipulating the algorithm. It’s not something I recommend but I have written about it.
Do you have any questions, suggestions, or thoughts you’d like to share? Please do so in the comments below!