Knowing how to find profitable keywords with low competition is an important skill to develop if you’re hoping to start a new blog, find SEO clients, or just make some more money online.
Although that used to be a lot more important, the keywords that you choose still play an integral role in the long-term viability of your online venture and when you’re first getting started it’s important to take the time to find profitable keywords with low or reasonable competition.
You don’t want to avoid competition all together, as seeing other people going after the same keywords as you really validates your idea, but as a beginner you don’t want to go up against the heavy hitters without much chance for success.
The types of keywords that you find also depends on the niche that you’re in, and websites looking to make money through display advertising are going to be looking for a completely different keywords compared to those focused on fill your marketing and even compared to those that are providing a product or service.
Either way, you’re going to have to learn how to find keywords for your blog or website, and in this post I want to show you some of the different techniques and methods that I use to find low competition and profitable search terms and phrases to go after.
I’m going to start with some basics of keywords and then I’ll dive into a more in-depth guide.
The Basics of Keywords
Like I just mentioned, there are a few different types of keywords that you can go after, and it really depends on your specific niche or goals which helps to determine the type of keyword that you want to look for.
The two different types that I’m going to talk about include:
- General keywords
- Long tail keywords
General keywords search phrases that cover a very broad spectrum of the topic or idea that someone is looking for more information about.
For example, some of these phrases might include things like:
- Nike shoes
- Europe hotels
- Bed frames
- Debit cards
When the internet first came out it was actually pretty easy to get a high ranking for keywords like these but these days the competition is super hard and unless you have loads of money there’s no point in even trying for any phrases like these.
Another thing to keep in mind is that these keywords cover a broad spectrum of information that people are looking for and this means that they aren’t necessarily worth going after, especially because you can’t tell whether someone wants more information or if they’re in the buying mindset.
Everybody, whether you’re a beginner blogger or you’ve been in the game for years, is better off going after long tail search terms.
Long Tail Keywords
More than 80% of website traffic comes from searches that people do with phrases made up of three or more words.
The competition for these longer search phrases becomes less and less the more words you include, so while a 3 word keyword search might have a reasonable amount of competition, a 5 word phrase might have none at all.
These days, even some of the bigger websites are now going after long tail keywords, but thankfully there are a seemingly endless amount of search phrases that you can target as long as you know how to find them.
The volume of searches for long tail phrases is typically a lot less than a more general term, but you can target people that are looking for more specific information and that are more likely to be in a buying mindset.
Some examples of long tail keywords include phrases like:
- Best wooden bed frames
- Best credit cards for travel
- Bluehost WordPress tutorial
- Nike Air Max reviews
- How to start a sports blog and make money
As you can see, these search phrases are more than just one or two words, and you can easily see what the person searching for is looking for rather than trying to just make an educated guess.
Long tail keywords are what I refer to as “money keywords”, as it’s these search phrases that you’re going to use to bring targeted buyers to your website or blog that are looking to spend money on something.
When someone looks online for the “best winter gloves for skiing” or “winter boot reviews”, you know they’re right on the edge of pulling out their credit card to make a purchase – they just need a little confirmation that they’re making the right choice.
For higher ticket items, like products that cost more than a few hundred dollars, people are going to spend a lot more time doing research.
On the other hand, with more reasonably priced items in the $20 to $300 range, people are going to be a lot more likely to pull the trigger and make a purchase with just a slight nudge in the right direction.
That’s where these buyer-oriented long tail keywords come into play, and they’re what you want to target if you want to make money blogging or with your website.
Keep in mind that these are a good choice if you’re going to be promoting a product or service, and if you’re hoping to make money with Adsense then you’ll want to focus on more general keywords with a higher search volume instead.
Now that you have a better idea of the different types of keywords and where to use then, let’s take a look at how you can actually find good keywords for making money online with.
I’m going to start off with my preferred method of finding the search phrases I use, and then I’ll dive into some free and paid methods you can take advantage of as well.
Finding Profitable Keywords with KWFinder
It’s going to seem rather daunting at first, and it’s probably going to take you quite a few tries to get the hang of it, but once you know what you’re doing it’s really easy to find keywords that you can use for your blog or website.
Ever since LongTailPro started to go downhill a few years ago, I began my search for the best keyword tool and I eventually settled on KWFinder.
I’m not going to go into an in-depth review right now, I’ll make sure to write KWFinder review in the future, so I’ll just cover some of the basics to give you a better idea of why I like the tool and how you can use it to find keywords.
KWFinder is one of the tools from “Mangools”, a digital marketing company with a few different tools designed for internet marketers.
There are a few reasons why I like KWFinder so much, and these include the easy-to-use interface, the accurate results, the competition difficulty meter, and all of the different features that you can play around with to really filter down and find good keywords.
There are tons of different tutorials and quite a few reviews already online, so I won’t go into detail too much, and I just want to show you the process I go through when I’m you KWFinder to look for search phrases and terms to go after.
Keep in mind that until you get better at determining which keywords are worth chasing, it’s a good idea to use a tool and to also do some manual searches just to double-check the results that you get.
Using KWFinder to Find Profitable Search Phrases
The first thing I do is come up with a general idea of the product or service that I want to find some keywords for.
For example, let’s say that you started a camping website – you probably already know about a few popular camping products and you decided that you want to write about tents.
Using the long tail keyword examples of above, I would head over to KWFinder and start off with a basic search “best tents” just to see what comes up.
Right away I can see that the SEO difficulty given says that it’s “still easy”, although I can tell from looking at the top 10 results that it might not be as easy as it seems, especially for a new website.
Rather than stopping here, I’m going to try to drill down a bit and find something with less competition that I can still make some money with.
Using the “Results Filter”, I set it so that only results with the word “best” are displayed.
There are still quite a few keywords to choose from and by adding the filter I can see that there are a lot more options with much lower competition, some of which I might not have even thought of on my own.
For example, rather than going after “best tent”, there are some better options such as:
- Best instant tent
- Best cabin tents
- Best two person tent
These don’t get as much traffic as the original result, but these long tails are going to be easier to rank for and they can still be quite profitable if you’re in the camping niche and hoping to sell some tents.
Of course you’re going to want to manually check to see what the top results are for any of the specific keywords that you choose, and KWFinder still helps to give you a better idea of more profitable and lower competition search phrases that you can start out with.
Even though this was just a quick primer, I found quite a few keywords with just a few minutes of searching based off a very broad idea.
Using a tool, such as KWFinder, really helps to make this process easier and streamlines your research so that you can spend more time focusing on creating content and building links rather than always trying to find the best keywords to use.
Despite this being a paid option, there are plenty of free ways to find keywords, so keep on reading if you’re on a budget.
Finding Keywords Without Spending Money
Along with using KWFinder on a regular basis, I still rely heavily on Google and their own Auto-Complete feature to find keywords that I might have missed.
This is a really easy way that you can find some great long tail search phrases that you might not have ever even thought about looking up.
To get started, head over to Google and in the search box start typing a general phrase that you want to find some related keywords for.
I’m going to stick with the “best tents” search term from up above, so let’s take a look to see what Google comes up with.
You can see that there are a bunch of different recommendations that you can manually check to see if they’re worth going after.
It’s a good idea to do this for all of your keywords, even if you’re using a tool, because sometimes you can find some hidden gems that might not come up in your other searches.
Google Related Searches
Another quick and easy way that you can find some great search terms to use is to start off a Google search with a general keyword, like “best tents”, and then scroll down to the bottom of the results page.
Google is going to show you some searches related to your original search term, and you can use these to see if they’re going to be profitable for you or as inspiration to find other keywords.
You can even dive deeper into these searches by searching for one of the related results and continuing the process until you have a huge list of keywords related to your original search term.
Check the Product Listings on Amazon (Or Your Specific Affiliate)
I know that a lot of you are going to be starting off doing affiliate marketing on Amazon, and this approach is going to work for any other affiliate network that you’re promoting.
Amazon spends a huge amount of money optimizing their own search results so that people are shown products related to their specific interests and are much more likely to buy them compared to if they were shown something unrelated and random.
You can use the Amazon search function to your advantage to find keywords that you can use as well as different products that you can promote.
To get started, head over to Amazon.com and start off with a search for the product/niche that you want to find keyboards for.
In this example, I’ll be continuing with the “tents” topic.
Just typing in “tents” already shows me a few different popular searches that users are looking for, and you can compare these with the keywords you already have to see which options are popular, low competition, and worth going after.
You can choose any of the results, and after selecting one you’re going to want to scroll down through the product page.
Keep an eye out for any specific keywords or relevant terms that you see throughout the page, and you can even check the product description to see which specifications and other features the manufacturer deems necessary to show people.
This is going to give you a better idea of what people are interested in, and don’t forget to check out the customer reviews as well as the questions and answers section where you can find even more information to bring up in your posts as well as more related keywords.
Finally, at the bottom of the product page there’s a section “Customers who viewed this item also viewed…”, and here you can find a lot more products that you can write reviews about or reference in your own content.
Regardless of the affiliate network that you’re using, analyzing the product pages and looking to see what past customers have to say about specific products is going to give you a lot more insight into each product and will help you to come up with more keywords as well as more relevant things to say.
The Wikipedia Gold Mine
Wikipedia is a gold mine for finding related keywords that you can use in your content as well as providing you with inspiration on related topics that you can branch out into with your website.
With Wikipedia you’re not going to be looking at products specifically, rather you’re going to be using the general topic of your niche to find things that you can write about as well as to come up with different keywords that people might be looking for more information about online.
Rather than searching for “tents”, we’re going to head over to the actual “camping” page on Wikipedia to see what we can find.
Before even diving into the article, I can already see some great keywords in the table of contents.
Scrolling down into the article, there’s an entire section dedicated to camping equipment, and you can use this section to find related products that you can promote if they’re available on Amazon, or also to find ideas for things to write about for informative content if you’re relying on display advertising.
Make sure that you write all of the relevant keywords down and cross-reference them with what you already have to better determine which terms are more popular or which of them are lacking in information that you can improve on.
Browse eBay Listings
Similar to what you would find with Amazon products, it’s also a good idea to browse the eBay listings to find even more hidden keywords with buyer intent.
Even though some of these things are going to be quite similar, there are less restrictions when it comes to what eBay sellers can post and include in their description.
This is not only going to help you find more keywords to use but it also might help you out with some extra information on the different products that you’re promoting.
To start off, head over to eBay and do a search for the product that you want to write about.
Check out the different titles that the sellers are using as well as the descriptions to see if you can find any keywords related to your products that you might have missed.
All of the top results are already going to be implementing great on-page SEO, which is helping them get ranked highly in the results page, so make sure to spend some time looking at these individually to find even better keywords.
You can also open up some of the different product listings to find search phrases that are related to your specific products and to possibly find different features that you might have missed.
Check Out Quora
Quora is the biggest question-and-answer website online and it’s full of helpful posts that are packed with relevant keywords that you can use on your blog or website.
Using Quora is really going to be helpful if you have an information-based website where you’re focused on making money with AdSense or display advertising, rather than with affiliate marketing.
To find some good search phrases, head over to Quora and type in a general topic/idea in the search bar.
Before you even click search, you’ll see that there are some auto-complete results that are showing up, you can also use these results as ideas on other specific topics to look into.
Once you follow through with the search, you’ll be presented with a long list of questions that people are looking for more information on.
These questions can be used as a basis for some of your own content, or just as inspiration if you’re wondering what to write about.
You can also write a post about one of these questions and link back to it through an answer that you leave on Quora, something that’s going to help you with referral traffic as well as diversify your backlink profile.
Free Keyword Tools
There are quite a few different keyword tools that you can use to streamline the process of finding good keywords rather than visiting a bunch of different sites and looking for those hidden, tucked away search terms.
Depending on your budget and expertise, there are both free keyword tools as well as premium, paid tools available to choose from, each of which has their own benefits and drawbacks.
One of my favorite free tools is UberSuggest, and I use it on a regular basis to find good keywords when I’m starting a new blog post or website.
It’s really easy to use and it provides you with a large list of keywords related to your search that are taken from Google’s own auto-complete feature and other useful sources.
To get started, head over to UberSuggest.io and type in a keyword in the search box at the top.
After you follow through with the search, you’ll be presented with a huge list of long tail keywords that you can use in your content or go after if you want to promote affiliate products with them.
What I really like about UberSuggest is that you can actually apply filters, check out the results specific to certain letters, and you can even download the data so that you can have all your keywords in one place.
This is a great tool to use if you don’t want to spend any money and you still want to find huge lists of popular search phrases that you can target without having to do too much manual work.
Another great free tool for finding keywords that I like to use is KeywordTool.io.
Not only can you use it for checking out Google results, but it’s also possible to find keywords for YouTube, Amazon, Bing, eBay, and even the App Store depending on what you’re trying to achieve.
I also like it because you can search using location specific Google sites, like just checking the .ca or .uk versions of Google, and you can search using specific languages as well.
Getting started is really easy and you just need to head over to KeywordTool.io and do a quick search for any of your general search terms.
After you follow through with the search, you’ll be presented with a huge list of keyword suggestions and it’s even possible to apply some filters depending on the specific keywords that you’re looking for.
All you get with KeywordTool.io is the actual search phrase, and you can upgrade to the Pro version if you want to check out the specific search volume, CPC, and AdWords competition (you don’t need this if you’re a beginner).
Premium Keyword Tools
I mentioned KWFinder up above as one of the paid tools that I use for finding keywords, and there are quite a few other options that you can choose from.
Ahrefs is actually a super helpful online internet marketing platform that you can use for finding keywords. improving your search traffic, keeping an eye on what’s going on in your niche, and for researching your competitors.
I use Ahrefs pretty much every day and one of the features I love about it is the “Keywords Explorer” tool.
Doing a search for one of your keywords, like “best tent” for example, results in a huge amount of information that you can go through.
Some of the information you get back includes things like the related keywords, any phrases that anybody ranking for your search term is also ranking for, total search volume, and I really like that you can quickly check the top 10 results it’s to see how many backlinks they have and how many links you’re going to need to outrank everybody.
It’s a really helpful tool and it’s a lot more in-depth than I can really get into right now, but if you want to take your keyword game to the next level then you really can’t go wrong with Ahrefs.
They have a free trial available and I recommend checking it out because I’m convinced that once you see how useful it is you’re bound to sign up for a subscription.