How to Find Profitable Keywords with Low Competition for Any Niche

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Knowing how to find profitable keywords with low competition is an important skill to develop in blogging and online marketing.

The keywords you use in your content and website on can determine whether or not you’re successful with your blog or online business.

Choose the wrong keywords and you’ll never get enough traction. The competition will be too fierce and you’ll lose motivation when you’re not getting traffic or making sales.

Choosing the right keywords can get you those quick wins for motivation and set you up for long-term success.

The question is – how do you find profitable keywords with low competition for your niche?

That’s exactly what I want to talk about in this post.

We’ll start with the basics of keywords. Once you have a better idea of why keywords matter I’ll show you some amazing techniques to help you find the best ones!

Let’s jump right into!

The Basics of Keywords for SEO

There are a few different types of keywords you’ll use on your website and when creating content.

It’s your niche and goals that determine the types of keywords to look for.

The two main types of keywords include:

  • General keywords
  • Long tail keywords

General Keywords

Google search results for a general search phrase with a lot of competition in the top 10 results

These are search phrases that cover a broad spectrum of a topic or idea.

People using these keywords are at the beginning stages of the buying or research process.

Some examples of general keywords include:

  • Nike shoes
  • Hotels in Europe
  • Smoothies
  • Bed frames
  • Debit cards

Competition for keywords like these is high. There are a lot of people searching for them and big businesses want to get in on all of the action.

Thankfully, for smaller guys like us, there are plenty of opportunities to capture traffic from search engines.

The main problem with general keywords is that they’re not necessarily worth going after. They should be included in your content but your focus should people searching with a targeted intent.

That’s where “long tails” shine.

Long Tail Keywords

Results for a search phrase containing more than five words which gives you some long tail keywords

More than 80% of website traffic comes from searches made up of three or more words.

These search phrases are known as long tail keywords.

The more words you include in your search the less competition there is.

Search phrases with three words might have a reasonable amount of competition. Those with five words or more will likely have little to none at all.

Even now, with bigger websites going after these lucrative long tail keywords, there are still an endless amount to choose from.

The search volume for long tails is significantly less than what you would see with general keywords.

The upside of using long tails is that you can target people further along in the research or buying stage of their online search.

Instead of going after people looking for “bed frames” you could focus your efforts on people looking for “wooden bed frames for kids”.

Hopefully you can see that there would be less competition for a keyboard like that. People searching for those phrases are more likely to buy something or take advantage of your service as well.

Some examples of long-tails include:

  • Tinted windows for Honda sedans
  • Best credit cards for travel
  • Bluehost WordPress tutorial for beginners
  • Nike Air Max 95 reviews
  • How to start your own sports blog

These are search phrases with more than one or two words. They give you a better idea of what the person is searching for rather than having to make a generalized guess.

People searching for things like the “best winter gloves for skiing” or “winter boot reviews” are right on the edge of pulling out their credit card to make a purchase. They’re looking for confirmation that they’re making the right choice.

That’s where you come in.

It’s the buyer oriented long tail keywords that are most important to the growth of your blog, small business, or service.

Now that you have a better idea about the different types of keywords and where to use them let’s take a look at how to find good keywords for making money online.

I’m going to start with my preferred method of finding the search phrases that I included my content.

Then I’ll dive into the best free and paid methods that you can start using for your own online endeavors.

KWFinder (The Best Keyword Tool for Bloggers)


When it comes to the best keyword tools KWFinder is the one that I recommend the most.

When LongTailPro started to go downhill a few years ago I began searching for a new tool to use.

After checking out the features and reading all the reviews I eventually settled on Mangools KWFinder.

What I love most about KWFinder is the simple interface, accurate results, and the competition difficulty meter. It’s easy to use and the filters effortlessly provide me with low competition keywords.

There’s too much to go over so I’d rather show you the process I go through when I’m using KWFinder to look for keywords.

Using KWFinder to Find Long-tail Keywords

Start by coming up with some general keywords related to your blog niche, product, or service.

For example, let’s say that you’re starting a camping website. Tents are a great product to promote for affiliate commissions so let’s find some keywords for those.

With tents in mind I would head over to KWFinder and start off with the basic search of “best tents”.

results for best tents search

The SEO difficulty for this keyword is rated as “still easy”.

Instead of assuming that this rating is accurate enough take a look at the top 10 results. For “best tents” you can see that the competition is strong rather than “still easy” as suggested.

Try using the “Results Filter” to find a different keyword with less competition.

Set the filter so that only keywords with the word “best” are displayed.

adding a results filter

You can see that there are a number of other options with lower competition.

Some of them might even be search phrases you wouldn’t have thought of on your own.

filtered results

For example, rather than going after “best tent” you could use:

  • Best instant tent
  • Best cabin tents
  • Best two person tent

While these don’t get as much traffic they’re easier to rank for and can be profitable if you’re in the camping niche.

Check the top results manually each time you come across a keyword that meets your criteria. This will give you a better guarantee of the accurate level of competition you’ll be facing.

With this quick primer you should be able to find some great keywords with just a few minutes of practice. Start with a broad idea and drill down from there until you discover your long tails.

Using tools like KWFinder helps to make the keyword discovery process easier. They streamline your research giving you more time to focus on creating content and building links.

KWFinder is a paid tool although it does come with free daily searches. 

Free and Easy Keyword Discovery Methods

Google + Auto-Complete Feature

Google search and its Auto-Complete feature is an effective way to find profitable keywords for free.

To get started open up the Google search engine in a new tab.

Start typing a general phrase and see what Google fills in for you.

For this example will stick with the “best tents” phrase.

auto complete google search results

Google provides you with a number different recommendations related to one of your keywords. Manually check each one to see if they’re worth going after.

Use the auto-complete feature for all of your keywords, even if you’re using a paid tool. Often you’ll find hidden gems that you missed in your other searches.

Google Search + Related Searches

A snapshot of the related searches on a Google search

Another way to find keywords using Google is with the related searches feature.

Scroll to the bottom of the results after searching for something on Google. Depending on the search there will be links under a title of “Searches related to keyword”.

These are searches related to your original search term. These can be used if they’re profitable or as inspiration to help you find other keywords.

Continue the “related search” research process until you have a large list of keywords related to your original search term.

Check the Product Listings on Amazon (Or Your Specific Affiliate Program)

amazon auto complete search results

Amazon spends a significant amount of money optimizing their own search results. People are shown products related to their specific interests.

With this strategy they’re more likely to buy something compared to if they were shown a random and unrelated product.

The Amazon search can be used to your advantage to find keywords. You might also find different products that you could promote.

To get started head over to Type in a product or general keyword to see what comes up.

Let’s continue with the “tents” example.

Typing in “tents” reveals popular searches that users are making. These keywords can be compared with what you already have to see if anything’s missing or if you’ve discovered something new.

Click on one of the results and scroll through the product page. Make note of specific keywords and other relevant terms being used.

amazon product key features

These are going to give you a better idea of what your audience is interested in. Take a look at the reviews as well – they can be a gold mine for related keywords.

The Amazon product pages are a great place to look for keywords if you’re starting an Amazon affiliate site.

This strategy can be used for any product with its own affiliate network.

The Wikipedia Gold Mine

Wikipedia is a gold mine for finding keywords to use in your content.

With Wikipedia you’re not going to be looking at products specifically.

Instead, you’re going to be using the general topic of your niche to find relevant keywords.

Rather than searching for “tents”, we’re going to head to the “camping” page on Wikipedia to see what we can find.

Before diving into the article, there are already relevant keywords in the table of contents.

wikipedia table of contents

Scrolling down into the article, there’s an entire section dedicated to camping equipment.

Sections like these can be used to find related products, keywords, and sub-topics related to your niche.

Don’t forget to track the relevant keywords down and cross-reference them with what you already have.

Browse eBay Listings

starting an ebay search

Similar to what you would find with Amazon products, it’s also a good idea to browse the eBay listings to find even more hidden keywords with buyer intent.

Even though some of these things are going to be quite similar, there are less restrictions when it comes to what eBay sellers can post and include in their description.

This is not only going to help you find more keywords to use but it also might help you out with some extra information on the different products that you’re promoting.

To start off, head over to eBay and do a search for the product that you want to write about.

ebay results page

Check out the different titles that the sellers are using as well as the descriptions to see if you can find any keywords related to your products that you might have missed.

All of the top results are already going to be implementing great on-page SEO, which is helping them get ranked highly in the results page, so make sure to spend some time looking at these individually to find even better keywords.

in depth product listing features

You can also open up some of the different product listings to find search phrases that are related to your specific products and to possibly find different features that you might have missed.

Check Out Quora

quora logo

Quora is the biggest question-and-answer website online.  It’s full of helpful posts that are packed with relevant keywords for every niche.

It’s especially a great source of inspiration for those of you making money with Adsense sites or display ads.

To start, head over to Quora and type in a general topic/idea in the search bar.

The Auto-complete results will show up before you even click search. Ue these results for ideas on other topics to look into.

quora search results

Follow through with the search. The results show questions on topics and ideas that people are looking for more information on.

These questions can be used as a basis for some of your own content and as inspiration if you’re wondering what to write about.

Sign up for Quora and take a few minutes to leave a thoughtful reply to someone’s question. Leave a link in your reply back to your own website (as long as it’s relevant).

This is going to diversify your link profile. The referral traffic isn’t going to hurt either!

My Favorite Free Keyword Tools

There are a number of free keyword tools available to choose from.

These help to streamline the process of finding keywords.

Rather than having to visit multiple sites you can use one or two of these tools to quickly find what you’re looking.

Here are some of the different tools I recommend checking out.

These are all tools that I’ve personally used to find keywords for my own blogs and websites.


UberSuggest results

One of my favorite free tools is UberSuggest.

It’s easy to use and the results provided are taken from Google’s own auto-complete feature.

To get started, head over to Type in a keyword in the search box at the top.

After you follow through with the search, you’ll be presented with a list of long tail keywords.

Reference these with the list you already have. Take note of any of the keywords that you haven’t seen before.

When you’re using UberSuggest try applying filters. The filters can be used to filter out certain letters and where it’s making it easier for you to find the best keywords.

Those of you on a budget will find this to be a practical and helpful tool.


Another great free tool for finding keywords that I like to use is

Not only can you use it for checking out Google results, but it’s also possible to find keywords for YouTube, Amazon, Bing, eBay, and even the App Store depending on what you’re trying to achieve.

I also like it because you can search using location specific Google sites, like just checking the .ca or .uk versions of Google, and you can search using specific languages as well.

Getting started is really easy and you just need to head over to and do a quick search for any of your general search terms.

KeywordTool results

After you follow through with the search, you’ll be presented with a huge list of keyword suggestions and it’s even possible to apply some filters depending on the specific keywords that you’re looking for.

All you get with is the actual search phrase, and you can upgrade to the Pro version if you want to check out the specific search volume, CPC, and AdWords competition (you don’t need this if you’re a beginner).

Premium Keyword Tools

I mentioned KWFinder up above as one of the paid tools that I use for finding keywords, and there are quite a few other options that you can choose from.


ahrefs home page

Ahrefs is actually a super helpful online internet marketing platform that you can use for finding keywords. improving your search traffic, keeping an eye on what’s going on in your niche, and for researching your competitors.

I use Ahrefs pretty much every day and one of the features I love about it is the “Keywords Explorer” tool.

Doing a search for one of your keywords, like “best tent” for example, results in a huge amount of information that you can go through.

ahrefs keyword explorer feature

Some of the information you get back includes things like the related keywords, any phrases that anybody ranking for your search term is also ranking for, total search volume, and I really like that you can quickly check the top 10 results it’s to see how many backlinks they have and how many links you’re going to need to outrank everybody.

ahrefs lots of results

It’s a really helpful tool and it’s a lot more in-depth than I can really get into right now, but if you want to take your keyword game to the next level then you really can’t go wrong with Ahrefs.

They have a free trial available and I recommend checking it out because I’m convinced that once you see how useful it is you’re bound to sign up for a subscription.

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