Ranking Your Contracting Website in Search Engines
When it comes to growing your contracting business and getting new leads, it’s important to be taking advantage of contractor SEO, especially as we move forward into the future.
These days, most people are heading online to look up information about local services that they need, and it’s important that your website is showing up highly-ranked somewhere on the first page.
Without a first-page ranking you’re missing out on a lot of web traffic, and this means you’re giving away leads and business opportunities to your competitors with better rankings.
SEO, or Search Engine Optimization, is the technical process of getting your company website a better ranking online.
The optimization process is done by making a series of changes, both on your website and also throughout online locations related to your website.
Over time, when implemented properly, SEO will help your contracting website rise in the search engines and secure a better ranking.
Better online rankings leads to more sales, leads, revenue, and more clients in the long-run, and that’s why it’s so important to focus on SEO for contractors these days.
Optimizing Your Website for Local Searches
As a local business, your contracting company wants to focus on the local SEO side of web optimization.
This means ranking for specific keywords and phrases that people in your local area are searching for related to the contracting services that they need.
Depending on your local competition, it can be easy to rank for these keywords, or really hard, but with enough effort it’s possible to rank on the first page for a wide variety of keywords, regardless of the competition.
For example, let’s say you own a contracting business in Houston.
The different keywords that you would want to be ranking for include terms like:
- Roof installation in Houston
- Houston contracting company
- Contracting services in Houston
- Roof repair Houston
- Houston solar panel installation
Keep in mind that Houston is a big city, with plenty of people living in the suburbs, so your website also needs to be targeting more specific areas and even neighborhoods depending on their population size.
People are actually searching for keywords like this and if your website isn’t ranking and showing up for those search phrases, then it’s a lot harder for local people to find you and take advantage of your services.
How to Rank Your Contracting Website
There are a lot of variables that come into play when it comes to making your contracting business website.
One of the main reasons why it’s it’s important to consider implementing SEO for contractors is because it has the best ROI out of every other marketing method, and it’s also a long-term play that can keep getting you new clients and leads for years to come.
Optimizing your website properly for all of the different keywords and search phrases that people are looking up can be pretty difficult, especially if you don’t have experience doing it already.
Along with finding the right keywords, you also need to focus on creating high quality and engaging content that can actually convert your readers into clients.
When it comes to local SEO for contractors, there are hundreds of different citation websites as well as a wide range of other online web platforms that you need to set your business up with.
As a business owner, it’s likely that you don’t have enough time to focus on the online marketing aspect of growing your business, and especially dealing with how to properly implement search engine optimization.
SEO for Construction Companies: How Much Does it Cost?
There are a lot of different variables that come into play when you’re looking at the monthly costs for SEO.
Keep in mind that if you haven’t done any work on your website at all or if your past SEO used shady tactics or didn’t have the right experience, then your upfront and monthly costs are going to be slightly higher than if you had a website that was already optimized but it just needed a little extra work.
Along with optimizing your website for search engines, you also need to consider taking advantage of content marketing as well as filling out all of the different local citations for your business.
These are added costs and something that needs to be considered if you’re hoping to take full advantage of the wide range of different search engine optimization techniques.
To give you a ballpark price range, you should expect to pay a minimum of $1500 to $2500 as an upfront fee for setup costs and optimization.
Afterwards, you can expect a minimum of $1000 per month, for proper optimization to be implemented.
With content marketing, brand management, and social media management, you can expect your costs to go up slightly.
Although there are a lot of people and companies out there offering services for a much lower price, it’s hard to say what you’re going to get if you’re paying just a few hundred dollars per month for optimization.
At the bare minimum, you can expect to be paying an ongoing monthly fee of $1000.
This might seem like a lot, but a skilled SEO will be able to generate you at least quite a few new leads every month, and in the contracting business you would only need one or two new clients for SEO services to pay for themselves.
Contractor SEO: Let’s Work Together to Grow Your Business
It’s a good idea to hire an SEO expert to help you with growing your contracting business and building you a better online web presence.
I have more than 5 years of digital marketing experience and I have worked with a wide range of different companies in order to improve their online web presence, drive more traffic to the website, and help them get more leads for growing their business.
If you’re interested in taking advantage of my personalized SEO services, please don’t hesitate to contact me today for a free consultation and to discuss how we can start to improve your business and get you more clients right away.