How to get Adsense approval is something a lot of people ask themselves after applying for Google Adsense and not getting approved or even before replying when they start wondering how to monetize their blogs and make money online.
It used to be a lot easier to apply and not get rejected by Adsense but these days Google is a lot stricter with who they let into the program.
Sure, there are plenty of alternatives that you could try out, but Google is a very well known company and they’re very reliable when it comes to getting paid so it’s a good idea to start with them before branching out.
One of the main reasons why it’s so hard to get approved nowadays is because so many people have scammed them over the years and now Google is focusing mainly on working with bloggers and website owners that they can trust.
In this post I want to go over all of the different things that you should be doing before you apply for Google Adsense and hopefully, if you follow my suggestions, you will be a lot more likely to get approved the first time around.
Typical Reasons for Adsense Rejection
These are some of more common reasons why people are getting rejected by Adsense during their application process.
Maybe none of the following reasons will apply to you, but it’s still a good idea to see why people are getting rejected to make any changes on your own site before you try getting into the program.
Not Enough Content or Unacceptable Content
Since there is someone actually visiting your site to explore your content, you need to make sure that you have a decent amount of posts already written for the person reviewing your site to go through.
They also check to see the acceptability of your content and they want to find out what your site is about, if the content is unique, if you’re providing value, and the overall topic of your site.
Having poorly written or plagiarized content, or simply just having a few sparsely worded posts, is one of the main reasons people get rejected.
Website Design and Page Styling
Having a blog or website with a good design and enticing styling is important for both your users and for the Adsense application process.
I recommend picking up a premium theme, or at least changing the default WordPress theme to something that looks a little better than the standard options.
You want to avoid having something too wacky or unusual because this likely won’t help the user experience and it’s a cause for concern for manual reviewers from Google.
Missing the Right Pages
Further down in this post I go into detail about the specific pages you need when you’re applying to Google Adsense if you’re hoping to get accepted on your first try.
The pages you need include:
- About Us page
- Contact page
These are required by the Google guidelines for you to have prominently displayed on your site and they also help to show that you’ve created a legitimate site, rather than something that should be avoided.
For many people that get rejected, this is a very common and easy to solve issue.
Applying for Google Adsense: Setting Yourself Up For Success
Upload High-Quality and Useful Content
The most important factor when it comes to applying for Adsense is that you have a website that’s full of content that’s high quality, engaging, and useful for your readers.
Google places a lot of emphasis on quality content and they look at quite a few different metrics to determine whether or not your blog posts or website content is helpful and providing value for the people that are looking for more information and visiting your site.
This means you need to be taking the time to do your research and write in-depth blog posts rather than just tossing up a few hundred words and hoping for the best.
At the bare minimum, all of your posts should be at least 1000 words and completely original so that it’s not a copy of something else online.
Your content also needs to be formatted properly and this means using headings, including internal and outbound links, using images and videos, having lists, not having any grammatical errors or spelling mistakes, and is also informative for visitors.
You might be thinking this type of content it takes a while to create and the answer to your thoughts is yes, you need to be spending a lot of time creating high quality content because not only will this help you get approved by Adsense but it’s also going to earn you more money in the long run.
Have at Least 25 Posts
While there really isn’t a minimum number of posts that you need before you apply for Google Adsense, I think that it’s a good idea to have at least 25.
This number of posts is going to help flesh out your website or blog a little bit and make it seem more complete to anybody that happens to manually review it.
It’s not surprising to see people getting rejected by Adsense with websites that have just a few posts because Google wants to make sure that you’re actually providing value to your readers and not just hoping to scam them out of a few bucks.
It might take a little while to write this many posts, especially if you’re making sure that they all exceed 1000 words, but it’s definitely worth it because you’re a lot more likely to get approved and the content can already start earning you money in other ways.
You can even start doing outreach for backlinks with 25 posts because your site or blog is going to look pretty legit and you should have some good posts that you’re proud of that you can use to promote and get links with.
- Along with having quite a few pieces of content you should also consider the following:
- Make sure that you’re using a premium WordPress theme that is functional and well designed
- Have your blog or site menu set up so that your website is easy to navigate
- Focus on a specific topic at first rather than adding content about everything randomly
- Try to avoid having affiliate links or other display ads before you apply
Although these are just some basic guidelines and there aren’t any guarantees when it comes to your application, utilizing these different factors should make it a lot more likely that you’ll get accepted.
Use a Self-Hosted Domain
To get approved you’re going to need your own self hosted domain, otherwise you’re going to run into problems in the future if you do happen to get approved and you want to use Adsense on different websites.
Getting your own domain and setting up your hosting is very easy and affordable and if you don’t already have these things then you shouldn’t even be considering applying yet.
Depending on where you’re from, it’s a good idea to go with a .com or .ca domain extension because these are very common and well known by most Internet users.
Your domain name is another thing that you need to consider and you’re going to be much better off choosing something short and unique that’s brand-able rather than something niche specific or awkward.
Along with using a top level domain you should also consider waiting a few months to let your website age a little bit before applying.
It’s a lot easier to get approved by Adsense if your domain is at least six months old and the older it is the more likely that you’ll make it through the approval process, especially if you have a lot of high quality content.
The reason for this is because Google doesn’t want to accept brand new website that haven’t had a time to grow a following or develop properly, so you’re better off applying after a few months.
This helps to show Google that you’re actually serious about your website and that you are taking into consideration the online privacy rights of your visitors.
This is one of the first things that they look for and if you don’t have one on your site or if it’s not clearly displayed then you will automatically get rejected by Adsense.
The About Page
This shows to both Google and your visitors that you’re a real person and provides a better idea of what your website is about.
If you don’t have an about page prominently displayed on the menu or somewhere else on your site then you can expect to get rejected when you apply.
You don’t have to spend that much time on the about page and it only takes a few minutes to add a few sentences and an image about you and what your website is all about.
I recommend taking a look at this guide if you need help creating your about page.
One more page that you need before you apply for Google Adsense is a contact page and here you want to include a contact form or at least an email that you can be reached at.
This shows to Google that you’re actually available to be contacted by any of your website visitors and helps to legitimize the overall appearance of your blog or website.
It’s a good idea to use a professional email address in this situation, such as the one that you created when you set up WordPress for your website, and creating the contact page only takes a few moments so you should do it right away.
Use a Menu
Most website these days have a menu at the top of the page and you definitely want to make sure that yours has one if you’re hoping to get accepted by Adsense.
Not having a menu is one of the main reasons why people get rejected and it’s easy to overlook if you hurry through the process of setting up your website.
On the menu you should have links to all of the pages that I mentioned up above as well as a link to your blog or homepage.
The reason why this is important is because it helps your visitors to easily navigate through your website and find any of the content that they’re looking for more information about.
It also helps improve CTR on your blog posts and reduces bounce rate by keeping people on your website longer.
To avoid running into an issue from this problem, make sure to setup your WordPress menu from the very beginning.
Ensure Your Name and Email are Listed and Consistent
The first, and hopefully only time that you apply to Adsense you need to make sure that both your name and email that you used for signing up for Google are listed somewhere on your site.
You can easily have your name somewhere on your about me page and you can include your email address on your contact page.
After you apply and get accepted you can choose to remove this information if you want, but it’s a good idea to have it easily accessible when you first apply.
The reason for this is because it will show to whoever is manually reviewing your site that you’re actually a real person and that you’re not hiding behind some Internet persona or trying to remain anonymous with your online presence.
Be 18 or Older
Unfortunately, Google Adsense doesn’t accept anybody under the age of 18.
When you’re signing up for your Google account and applying for the program, make sure to put that you’re 18 years old or older whenever you’re asked for your age.
If you’re not 18 yet then you might want to have one of your parents apply for you because Google might want to verify your identification and they’ll be able to quickly tell if you don’t match the age requirements.
This is not that common of an issue so just try to remember to keep your age above 18 whenever you’re applying and you shouldn’t run into any problems.
Upload Normal Content
Once you get approved for Adsense the first time you can then use it on any other sites that you currently have apart from the one that you applied with.
Before that happens though, you want to make sure that you’re applying with normal website content that is essentially Google friendly and useful to Internet users.
There are quite a few different content types that will automatically get you rejected from the Adsense network so you want to avoid using these to apply with.
The different types include topics such as:
- Adult content
- Copywrite or stolen content
- Tutorials on things like hacking or other illegal activities
- Content about drugs and drug use
- Any languages that aren’t currently supported
Unfortunately, if you’re already have a website created around one of these content types then you should either look for alternatives or consider a different method of monetization.
Don’t Have Other Ads Displayed
Another easy way to get automatically rejected is if you already have display ads from other websites already being shown on your pages.
Before you reply, it’s a good idea to remove any advertisements or affiliate links just so that your blog or website looks as natural and organic as possible, rather than it already looking like something you created to make money with.
Adsense does allow you to display advertisements from other networks alongside the Google ones but when you’re applying for the first time you’re better off not having anything on your website related to ads or affiliate links until you finally get approved.
Strive for Organic Traffic
As a brand new website or blog, it can be pretty hard to get organic traffic for the first few months.
Despite this problem, you’re much better off applying for Google Adsense if you’re already receiving some search engine traffic rather than having a site that relies on paid traffic or social media.
While it’s still possible to get approved if you have only social media traffic, approval is a lot more likely to happen if you’re already ranking in Google and are getting organic traffic from search engines or links that you’ve already created.
This isn’t the biggest problem that you’ll run into but it’s still something you should keep in mind when you’re ready to apply.
Application for Adsense Rejected
Thankfully, if you get rejected by Adsense, it’s not the end of the world and you’re still get more than one opportunity for applying.
What you want to do if you get rejected is to go over the rejection email that you received and fix any of the issues that Google brought up about your website related to your application.
The email should let you know any of the problems that you need to take care of and once you have dealt with these issues you can finally apply again.
There actually isn’t any limit to how many times you can keep applying for Adsense and as long as you fix any of the issues that were brought up in the email, I don’t see why you wouldn’t get accepted on your second application.
If you do keep getting rejected by Adsense then you need to take a good hard look at your website content and either apply with the new website or completely revamp everything you have while making sure that it meets all of the guidelines.
For some reason, if you keep getting rejected, then I would recommend checking out some of the Adsense alternatives and try to get into one of those display advertising networks instead.